Unveiling Opportunities in the South America Market
Brazil is a market built on relationships, discovery and trust and UNSIGNED. is designed precisely for that environment. For international producers without distribution, standing out in Brazil can be challenging, particularly in a market where buyers prefer to taste, meet producers in person and build long-term partnerships. UNSIGNED. removes those barriers by placing undistributed producers at the heart of the fair, giving them visibility, structure and on-the-ground support. Exhibiting with UNSIGNED. in Bento Gonçalves means connecting directly with importers, distributors and on-trade buyers from across Brazil and Latin America in a focused, curated environment – ensuring your wines are not overlooked, but properly discovered.
About Wine South America 2027
Wine South America is one of the leading wine trade fairs in the Americas. Organised by Milanez & Milaneze, part of the Veronafiere group behind Vinitaly, it takes place in Bento Gonçalves, at the heart of the Serra Gaúcha, Brazil’s largest wine-producing region. The 2026 edition welcomed over 7,000 trade visitors from more than 20 countries, with a structured programme of business meetings connecting exhibitors directly with buyers.
To qualify to exhibit inside the UNSIGNED. area you have to be looking for distribution in at least three of the target visitor markets: Brazil, Argentina, Chile, Uruguay, Peru, Colombia and Mexico
Why Exhibit with UNSIGNED.
Are you a small-medium sized producer who wants to tap into the burgeoning South American market but doesn’t know where to start? Or are you already working in some markets and want to expand your distribution networks but don’t want to be on a generic stand in direct competition with your fellow producers or on a stand of your own without support. UNSIGNED. offers you a fully built and serviced stand with logistical and marketing support, leaving you to focus on what you do best—connecting with potential buyers and showcasing your wines.
Key Highlights Wine South America
Wine consumption is steadily increasing, driven by urban professionals and younger consumers.
A significant proportion of premium wine is imported, creating ongoing demand for international producers.
The fair takes place in the Serra Gaúcha, where the country’s wine trade meets
Structured meetings with qualified buyers.
Buyers actively seek new regions, grape varieties and stories, not just established classics.
Growth is strongest in mid-to-premium price segments rather than entry-level wine.
Restaurants, wine bars and hotels play a major role in introducing new wines to consumers.
Face-to-face meetings and tastings are essential, making trade fairs particularly effective.
Producers who establish distribution early can grow alongside the market.
Key Facts about the Brazilian wine market
Brazil is one of the most dynamic and underexplored wine markets in the world. With a population of over 200 million and a fast-growing middle and upper-middle class, wine consumption continues to expand — particularly in major urban centres such as São Paulo, Rio de Janeiro and Belo Horizonte. While per-capita consumption remains relatively low compared to Europe, this represents opportunity rather than limitation: Brazil is a market still in growth mode, with increasing curiosity, education and appetite for imported wines.
São Paulo sits at the heart of this opportunity. It is Brazil’s commercial capital, home to the country’s most influential importers, distributors, sommeliers, retailers and hospitality groups. For international producers seeking distribution in Latin America’s largest economy, exhibiting at a major wine fair in São Paulo provides direct access to buyers who actively source new wines and are open to discovering distinctive producers, regions and styles.
Your Stand:
PR & Marketing Support:
You won’t be starting from scratch
The directors of UNSIGNED. bring deep, first-hand knowledge of the Brazilian wine market, having previously worked extensively with Brazilian producers to support their export growth. Today, that experience is applied in reverse – using the same market understanding, contacts and insight to help international producers connect effectively with Brazilian buyers.
ROAD MAP TO EXPORT: KEY INSIGHT REPORTS
Every producer who confirms their participation at Wine South America will receive a curated series of high-impact “Road Map to Export” market reports, offering clear, practical insight into the major international markets represented at the fair. Designed to go far beyond surface-level market overviews, these reports give exhibitors a genuine commercial advantage – helping them identify where real opportunities lie, understand how each market operates, and approach buyers with confidence and clarity.
Widely praised by the trade, the reports have been described as “very valuable” by Richard Siddle, Editor of The Buyer. For producers serious about export growth, they are an indispensable part of the UNSIGNED. exhibiting experience and a powerful tool to maximise return on investment before, during, and after the show.
The Cost:
The total cost including all the services, the stand and equipment detailed above is 2,800€ + VAT (where applicable) for 2027. UNSIGNED. will book and pay the fair for the space and you will be contracted and invoiced by UNSIGNED. company.
Visit UNSIGNED. at Wine South America
If you’re looking for new-to-market quality producers, then UNSIGNED. is the new focal point for you at Wine South America. You’ll find producers from all over the world, all with one thing in common: they are looking for distribution in at least three of the countries where top buyers come from to Wine South America.