Unveiling Opportunities in the Asian Market

UNSIGNED. is excited to announce its participation in Vinexpo Asia 2026, the premier wine and spirits exhibition in the Asia-Pacific region. This 2026 event will take place from May 26 to 28 in Hong Kong, a strategic hub for wine trade in the region.

About Vinexpo Asia 2026

Vinexpo Asia 2026 remains the leading platform for wine and spirits professionals in Asia. Hong Kong, a true regional wine hub, is seeing strong growth through 2025. Enthusiasm for international wines and spirits is unmatched, with exceptional product diversity and expertise—making it ideal for premiumization (42% of sales).
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To qualify to exhibit you have to be looking for distribution in at least 4 of the following regions: China, Hong Kong, Taiwan, Thailand, Singapore, South Korea, Malaysia, Vietnam and Macau

Date: 26-28 May 2026

Location: HKCEC- Hong Kong

Why Exhibit with Wines Unearthed

Are you a small-medium sized producer who wants to tap into the burgeoning Asian market but doesn’t know where to start? Or are you already working in some markets and want to expand your distribution networks but don’t want to be on a generic stand or on a stand of your own without support. UNSIGNED. offers you a fully built and serviced stand with logistical and marketing support, leaving you to focus on what you do best—connecting with potential buyers and showcasing your wines.

Key Highlights of Vinexpo Asia 2026

Strategic Location: Hong Kong stands as a leading wine hub in Asia, renowned for its free-port status, dynamic market, and sophisticated consumer base. Its excellent connectivity and business-friendly environment makes it a powerful gateway to the broader Asian market.
Diverse Participation: At Vinexpo Singapore the UNSIGNED. area was made up of producers from 9 different countries. This global representation, which will be replicated in Hong Kong, ensures a rich variety of wines and spirits, attracting a wide range of qualified buyers across the region whilst offering exhibitors opportunities to share ideas and contacts.
Modern consumer trends: Sparkling wines, non-alcoholic options, and sustainability are gaining traction. Online sales are expanding, aided by visually attractive packaging and strong digital storytelling. Whilst the traditional market is highly premium, younger consumers (Gen Y/Z) prefer less formal, tech-driven experiences, making clear packaging and compelling brand narratives crucial.

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Take a look at UNSIGNED.’s experience at Vinexpo Asia 2025

Your Stand:

Your stand will be a ‘turn key’ individually branded stand - you just have to bring/send your wines. All your tasting equipment will be provided.
will include a lockable counter, high stool, ice bucket and ice, spitoon, Riedel glasses and the tasting equipment you’ll need for the three days

The space will include a shared lockable storage area with water and fridges.

Your stand will be branded with your company name, your country’s flag and your stand number. The package also includes a photo or logo of your choice on the front of your counter.

PR & Marketing Support

Ana Sofia de Oliveira (French/Portuguese/English speaking) and Judy Kendrick (English speaking), the partners of Wines Unearthed, will be there on all three days to support you and direct appropriate visitors to your stand.

Take a look at Wines Unearthed’s experience at Vinexpo Asia 2025

Vinexpo’s communication team: will be actively promoting UNSIGNED. to their visitors via all their platforms.
The UNSIGNED. marketing team: will be communicating about the Fair to their social media followers and database of international buyers.
WU on the floor plan: For additional visibility, UNSIGNED. will be on the floor plan and indicated on the badges worn by visitors to make it even more visible
Exhibitors receive 3 entry badges, 100 e-invitations and access to Vinexpo’s meeting platform to message and pre-book meetings with buyers

A bespoke UNSIGNED. brochure: will be handed out to visitors so they easily find the details of who is exhibiting. This will be replicated on the ‘visit’ page of the Wines Unearthed web site
The Fair’s online platform: You will be able to add your details to the Vinexpo's online platform and catalogue so visitors can search and find you.
UNSIGNED. Dinner: to create a team spirit and sense of camaraderie we always organise a dinner during the Fair so producers can get to know their fellow exhibitors. Details will be sent to all exhibitors in advance.

Get In Touch

ROAD MAP TO EXPORT: KEY INSIGHT REPORTS

Every producer who confirms their participation at Vinexpo Asia will receive a curated series of high-impact “Road Map to Export” market reports, offering clear, practical insight into the major international markets represented at the fair. Designed to go far beyond surface-level market overviews, these reports give exhibitors a genuine commercial advantage - helping them identify where real opportunities lie, understand how each market operates, and approach buyers with confidence and clarity.

Widely praised by the trade, the reports have been described as “very valuable” by Richard Siddle, Editor of The Buyer. For producers serious about export growth, they are an indispensable part of the UNSIGNED. exhibiting experience and a powerful tool to maximise return on investment before, during, and after the show.

The Cost:

The total cost including all the services, the stand and equipment detailed above is 4.450 € + VAT (where applicable) for 2026. UNSIGNED. will book and pay Vinexpo for the space and you will be contracted and invoiced by UNSIGNED. at The Wine Agency.

Shared stands may be available if cost is an issue. Please ask.
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For more information or to register to exhibit please contact hello@winesunearthed.com

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Visit Wines Unearthed at Vinexpo Asia

If you’re looking for new-to-market quality producers, then UNSIGNED. is the new focal point for you at Vinexpo Asia. You’ll find producers from all over the world, all with one thing in common: they are looking for distribution in at least three of the countries where top buyers come from to Vinexpo Asia.